Are hashtags worth it? Do they actually help you? Which ones should you use?
I’m here to answer all of your biggest questions on hash tagging. Hashtags can be a super useful tool when done right. So let me walk you through the best tips and tricks for using hashtags. Hashtags are one of the things that helped my Instagram account do from 0 to 46,000 followers in two years.
Hashtags are another way in which you become searchable. People searching hashtags can some across your account and posts that may not otherwise see your content, so there’s no reason not to use them in every post.
Hashtags: Tips and Tricks
Use 30# per post – 30 is the maximum, and there’s no reason not to use 30 on every single post. I post them in the comments section instead of posting in the caption so the caption doesn’t look cluttered.
Vary your hashtags in size. I’d use hashtags anywhere from 10,000-100,000 posts choosing a variety of sizes. I wouldn’t recommend going beyond 200,000 posts as you will likely get lost in the mix.
For instance, when searching “Law of Attraction,” all of the hashtags vary greatly in size. #lawofattraction is way to big with 6.7 million posts and #lawofattractionguide is way to small with only 1,000 posts. The hashtags circled in yellow below are a good mix.
How to Find the Perfect Hashtags
Make a list of your SEO keywords by searching Google Keywords on google or searching in Pinterest to give you ideas for hashtags. See the circled list below of keywords Pinterest gave me when I typed in “law of attraction.”
Now take those keywords and search tags in Instagram. Try to choose those that vary between 10,000 and 100,000 posts.
You can make different categories of hashtags based on the different categories of your page or brand. Organize them for free with the Plann app. See the image below to see how I organize mine for my corgi’s IG page, my podcast, my Law of attraction page and my planner. All you have to do is copy and paste them into the comments section. It takes 2 seconds, and you can do this with the free version of the Plann app.
That’s all there is to it! Hashtags aren’t complicated. They will make you more searchable, so you have everything to gain and nothing to lose.
Want More Tips & Tricks on Growing Your Instagram Account?
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