If you are a trying to connect with potential customers on Instagram, you need to have Instagram captions that convert. It’s not enough to simply post cute pictures. Your potential clients need to FEEL something. In this post, I will walk you through the key elements of crafting the perfect caption, so you can build a relationship with your future customer.
Capture Their Attention With a Hook
People are scrolling through Instagram faster than ever. Our attention spans seem to be getting shorter, which is why it is vital to hook them with the first line of your caption. The key to getting people to stop and engage with your account is peaking their interest or getting them to take action.
You can do this a number of ways:
- Ask a thought provoking question.
- Make a shocking claim.
- Call to action.
Here are some examples of attention grabbing first lines:
I bet you’ve heard that quote ” we accept the love we think we deserve.” Hits hard, doesn’t it? – @MelRobbins
Zero fucks land! What a magical place to be. I arrived here a few years ago and life has never been more thrilling. – @thechampagnediet
What are you learning to un-become? – @CathyHeller
Share with a friend.
Leave a heart if this rings true.
Now that you’ve captured their attention, it’s time to get them to feel something. This will help build rapport and make you relatable. People want to connect with other people, not with brands.
You can make this human connection by mentioning pain points. This is the thing that keeps your customer up at night. The thing that is messy. The thing that isn’t perfect. But by bringing it up, you create that me too connection.
Think of your captions as a short story where you can share a piece of your story with your audience. The research Brene Brown did confirmed that vulnerability is what created real connections between people. Your customer can relate to you as an imperfect human being rather than a flawless, filtered photo.
Here are some examples of vulnerable captions:
Hey Mama, you’re doing great! Maybe the house is messy and you haven’t showered in the last two days but I want you to know that you’re doing a FANTASTIC job. – @mrsrachelhollis
I can’t die with the woman I know I’m here to be locked safely away. She doesn’t do well in the dark. – @loriharder
“I can’t do this. What if I am not ready? I need to cancel the event! (my words a week before the event) – @angieleeshow
Get the point? These are all examples that evoke emotion. These are things people can relate to.
How Will You Solve Their Pain Point?
This is where you get to turn it around and show your future customer the light at the end of the tunnel. Explain how your product or service helped you overcome the pain point you mentioned earlier.
Explain the transformation that took place. It doesn’t have to be extreme. It can simply be an outfit that makes you feel beautiful and comfortable in your own body. Maybe it’s the makeup or serum that helped you deal with your melasma or acne. It could be the book or course that helped you take your business to the next level. Share the win. Everyone loves a happy ending!
Call To Action
Now you can tie it all together and bring it home with your call to action. You may think that your customer knows exactly where to go to buy your product or service, but people need clear direction on the action they should take. If you want them to click the link in your profile, say “Click the link in my profile.” Don’t be afraid to tell them. Every caption should have some sort of call to action. Whether it’s asking them to tag a friend, subscribe to your podcast, or sign up for your freebie, you must give a clear call to action.
Captions That Convert Recap
To wrap it all up, remember this formula:
- Grab their attention with a hook
- Mention the pain points your customer faces
- Be vulnerable
- Show them the solution
- Give them a clear call to action
If you can do those things, you will build a trusting relationship with your audience, which WILL lead to sales.
For more Instagram strategies, check out my Instagram Growth Workshop which goes over the exact strategies I used to go from 0 to 25,000 followers in my 1st year.
Here are some other posts you may like: